Director’s Statement

The team at Webscribe has accumulated over 40 years experience in the subscriptions industry and through that time I believe that between us we have come across almost every subscription operation problem and solution.

We understand that we are representatives of our publishers and, in many cases, the only contact the subscriber has with the publication and we appreciate the responsibility that gives us. I am very proud of the high quality of service that our publishers and their subscribers have come to expect of us and constantly strive to keep it that way.

Our bureau staff are the backbone of SubCARE and I believe among the best in the business. Our operation sees the subscription from the very beginning of the process and taking the order, right through until the magazine hits the doorstep and our renewals program produces an overall 78% rate of response. We help our publishers to grow their subscriber base and help them to use the information we can provide to their advantage.

We recently have been able to open up the benefits of the Direct Debit scheme to our client base.

Many of our smaller publishers would not generate the required transaction volumes to be eligible for the Direct Debit scheme. As a group however, it is possible for these titles to compete with large publication houses when offering Direct Debit incentives.

Much of 2006/2007 was taken up with the development of mysubcare.com. Taking over from its predecessor, webscribe.co.uk, the site has not only received a much-needed facelift but also has become a platform for new ideas and opportunities.

As before, the new and renewal subscription orders are processed from our site immediately updating our database without any intervention from our staff; our subscribers can view their subscription account on screen at any time along with information about the magazine’s current and next issue. Over the years our online presence has opened our subscriptions service 24-7 appealing greatly to overseas markets.

Now for the first time, subscribers can pay online by Direct Debit in addition to the existing online credit/debit authorisation.

They can also order their subscription with back issues and merchandise all in one shopping basket. For publishers, this additional facility provides excellent cross-selling opportunities to their subscription list giving that ever-elusive extra revenue stream.

It won’t stop there. We have ideas coming out of our ears – to demo mysubcare.com enter your email address on the panel opposite and use the username and password to log in.

	As for the future, I am looking forward to the developments we have in place over the coming months and the positive effects they will have for our publishers. And throughout, our goals remains the same - to provide new, exciting, innovative ways for our publishers to get the most from their subscribers.
	Jenefer Rainnie Managing Director